In this video I show multiple examples of what is working right now for local SEO ranking.
I show the top ranked local business sites for their respective keywords (omitting any business directory sites like Yellowpages) and then a quick analysis of their backlink profiles.
You’ll quickly see a pattern emerge from this small cross section of sites. This is by no means a thorough analysis but it does strongly suggest that the to obtain the top position, a site’s link profile has to be almost keyword free.
That’s right, I DID JUST SAY THAT.
A keyword free link profile seems bass ackwards from all that we (SEOs) have known. But guys, from my research over the past week, I have seen more and more evidence of this.
In fact, I have seen sites with really strong [traditional] link profiles drop considerably while sites that, based on traditional SEO knowledge, had no business being in the top 20 ranking in the top 3!
Why is that? Well, according to this limited research shown in the video, it seems that MORE THAN 50% of anchor text should be URL or Brand anchors. Some of these examples are 100% brand and URL anchors WITH NO MENTION of the target keyword at all.
Go research these examples yourself. And while you’re at it, look at the link profiles for the sites near the bottom of page one (and even page two) for each of the search terms.
You’ll see that the more traditionally optimized sites, with higher quantity of links and more targeted keyword anchors, are being outranked by sites with little (and in some cases no) backlinks at all.
From a pure backlink profile perspective and ignoring on-page, it’s all about Brand and URL anchors. Period.
So, while I’m not claiming that I’ve cracked the Google code, I am suggesting that we stop building keyword anchors and instead focus on brand and URL and of course, better site structure and on-page optimization.
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Bradley Benner – http://bradleybenner.com